Logo and brand identity development for John Hickenlooper’s 2020 campaign for President of the United States.
Hickenlooper, a former geologist and brewpub entrepreneur turned successful mayor of Denver and two-term Governor of Colorado announced his run for the Democratic presidential nomination. The brand identity developed for the campaign references his biography and accomplishments in Colorado while mapping the symbols to a national stage with a unique take on the stars and stripes. The brand quickly and clearly identifies and expresses Hickenlooper’s story and personality within a huge and growing field of candidates.
The stripes (13 in all, like the American flag) grow upward, rising and standing tall to form a mountain range, which represents the candidate’s western, D.C. outsider perspective as well as a symbol for strength and enduring American ideals. The single star gives direction, light and a common goal to work towards. The bright optimistic sky blue is positive and radiant for a candidate who famously has refused to run any negative ads in his political career, a breath of fresh air. The purple in addition to being inspired by “purple mountains majesty” speaks to the non-partisan, politically and ideologically diverse way he has approached governing and getting big things done in a time of great division.
The refreshed Virginia Mason brand was created for an innovative health care system serving Seattle, WA and locations across the Puget Sound region.
The new logo highlights their unique name in a distinctive, modern, and fresh way. The dynamic, connected nature of the mark speaks to teamwork and collaboration, precision and expertise. The bright color palette and rising shapes bring to mind the natural environment that is so much a part of the community in the Puget Sound region.
In addition to the logo, supporting brand systems were developed using energetic patterns and inviting typography combined with key imagery of real team members produced for a new, shared photo library. Comprehensive brand guides ensure consistency and provide a road map as the refreshed Virginia Mason rolls out across all locations and expressions of the brand from signage and wayfinding to marketing and branded team wearables.
The “Virginia Listens” campaign was a chance for Virginia Mason to connect with their Bainbridge Island community through conversations brought about on custom made “listening trees” found across the island and on “conversation cards” that quickly created a personal, human interaction between patients and caregivers.
Work completed at Milkshake
Headwaters School is the new name for the combined independent schools previously known as Primavera Montessori School and The Khabele School in Austin, Texas that serves students from early childhood to grade 12.
The Headwaters School brand identity was developed to represent the journey that every student travels, each following their own unique path as they grow and explore much like the way a river forms and flows, gaining strength as it progresses and shaped by countless contributions along the way.
The brand system was created with flexibility to be used on applications ranging from websites and social media, to print materials and ads as well as a variety of campus signage and promotional and wearable items like book bags, shirts and bumper stickers.
Comprehensive brand guides were created to ensure consistency and to give guidance for creating materials as the newly launched Headwaters School rolls out across all locations and expressions of the brand.
Sound Music Cities is an advisor to cities seeking solutions for sound issue management of their growing music and entertainment economy.
The brand identity developed builds on the concept of soundwaves and how they travel, and paths being brought together to find a solution to complicated issues. The “S” mark also adds flexibility in the brand system becoming a distinctive shorthand representation on social media and promotional materials.
The Sound Music Cities website was also created to give information about services offered, bio and testimonial background as well as a home for ongoing blog and news content.
The Continental Club is a legendary live music landmark that has been rocking South Austin since 1955. Over the years, it has grown not only in reputation worldwide among musicians and fans but added a second location in Houston, and companion lounge spaces in both cities.
The ContinentalClub.com website is the hub for the club's background and history, and features all the upcoming musical performances on 4 different stages every night of the week. Optimized for desktop and on-the-go mobile viewing, the website keeps guests informed of upcoming shows and allows them to buy tickets, shop for branded merchandise and follow on social media. It also helps the Continental Club team in both cities collaborate and promote their dynamic and ever changing musical entertainment.
The South Congress Improvement Association is made up of business owners on Austin’s iconic South Congress Avenue, whose restaurants, bars, live music, shopping and events are at the heart of what makes Austin unique.
As well known as South Congress is, there previously was no singular brand that brought together the diverse collection of businesses who are working hard to protect and promote the area.
The vintage feel and mixture of styles of the new South Congress brand represents the eclectic and varied character of this local landmark, and serves to project its image to visitors and locals alike. Web and social media applications to street banners and wearables allow visitors to connect with this distinctive place.
The Highball is Alamo Drafthouse Cinema's special event venue next door to their South Lamar theater location that features live music and entertainment, themed karaoke rooms, skeeball and bowling all in a sparkling retro cocktail lounge atmosphere.
The swanky “Mad Men” vibe is served straight up with The Highball brand created for this unique venue, whose classy, curvy script design brings to mind rat pack era Vegas signage and complements the plush and cozy interior. The glowing neon sign beckons visitors to come and play, and the secondary “HB” monogram mark is further incorporated throughout the interior and on branded merchandise within.
Co+op stronger together is a consumer brand created for National Cooperative Grocers (NCG) over 140 independent food retail co-ops across the country that highlights and translates the food co-op experience for a new generation of potential co-op shoppers who are more and more interested in where their food comes from, how its produced and supporting local farms and businesses.
The fresh, appealing look of the brand is woven into in-store and marketing materials, providing a consistent, recognizable brand across the many diverse consumer-owned co-ops as it supports and features the core values at the heart of a co-op.
Consumers are encouraged to explore their food communities and enjoy recipes online at strongertogether.coop, and a series of video webisodes highlighting great co-op stories found across the country was created, hosted by chef, author and former Top Chef contestant Kevin Gillespie.
Work completed at Milkshake
The picture-postcard setting of Oasis Texas, 450 feet above Lake Travis makes for a spectacular view everywhere you look at this open-air retail destination that houses many Austin based restaurants and shops.
Inspired by vintage travel design and signage, the Oasis Texas identity reflects the warm, authentic hill country materials used in its LEED certified construction. The complete “shield” mark is used on key focal points like the water tower that rises above the buildings seen throughout the space, and on large walls as you approach the entrance. A smaller secondary mark, the “O” echoes the movement of the water stretching out below, and is used in applications to reinforce the brand throughout the environment.
Work completed at Milkshake
Illustration and merchandise design for Puddles, the sad clown with the golden voice, whose performances are an operatic mix of sadness and longing peppered with a brilliant sense of the absurd, mixing humor with awkward, yet tender moments. In 2017, Puddles appeared on America’s Got Talent advancing to the quarter-finals, and continues today to tour with his unique one man show throughout the United States and worldwide.
C-Boy’s Heart & Soul is a throwback soul and R&B juke joint on South Congress, honoring the memory of Louis Charles "C-Boy" Parks, whose Rome Inn club helped to establish the blues music scene in Austin, regularly hosting nights with acts like Paul Ray’s Cobras, The Fabulous Thunderbirds and Stevie Ray Vaughan.
Steve Wertheimer, whose Continental Club is the epitome of South Austin cool, built C-boy’s as a tribute to his mentor. The “heart & soul” name and logo developed for the club not only describes the kind of music playing inside, but of the love shared by C-Boy for all those he hosted. The vintage vinyl inspired brand developed for C-Boy’s is used in an intentionally low-key fashion on the exterior, the signature red and white candy stripes (a reference to a former look for the Continental Club) were applied to the building’s exterior design through paint and custom awnings.
The Cboys.com website gives visitors a visual flavor of the club, background and history of C-Boy and a calendar optimized for desktop and mobile views to see the upcoming live music schedule 7 nights a week.
Developed for The Texas Higher Education Coordinating Board, Generation TX was created to spark a movement across Texas to inform and inspire the next generation of Texans to pursue higher education after high school. Many of these young people would be the first in their family to achieve this goal, and face numerous challenges both practical and personal. The tools, stories and events created with the Generation TX brand strengthens and motivates students to take on the challenge and clarifies the steps they need to take to get on the path to college and career education.
The name “Generation TX” gives these students across the state an identity that binds them together as a large and powerful group. It is a name that gives them importance – their successes are critical for the future of Texas.
The bright, bold and ever-changing colors of the brand reflect the energetic, optimistic and diverse nature of this generation of young Texans, and of the many parents, teachers and supporters who believe in them.
Work completed at Milkshake
The organization formerly known as Taking Care of Texas, was renamed Texan by Nature and a refreshed brand identity and design system were created to reflect its mission to spur Texan-led conservation that produces tangible benefits for people, prosperity, and natural resources.
A flexible system of logos was built for use across all print and digital applications, and secondary logos represent major and diverse natural regions of Texas, from the grasslands, to the coast and from arid West Texas to the forests of East Texas. In addition, the brand system was extended with logos for specific statewide initiatives like Monarch Wrangler and Conservation Wrangler.
No legend walked taller than John Wayne – he embodies grit, the indomitable spirit and confident, rugged swagger of America. His character was unwavering on and off the screen – authentic, real, and dependable.
The brand created for John Wayne Cancer Foundation, established by his family to honor his memory and continue his fight, exemplifies the character of the man himself, and of those who also seek to bring courage, strength and grit to the fight against cancer. The distinctive likeness, language and attitude of John Wayne are uniquely impactful.
John Wayne Enterprises licenses John Wayne’s image to partners with products and experiences that align with his spirit and values. An in depth brand guidebook and promotional materials were developed to communicate and showcase the essence of John Wayne’s brand to potential licensees.
Work completed at Milkshake
LIVESTRONG was created in 2004 for the Lance Armstrong Foundation, and quickly became a global phenomenon in the non-profit world as a powerful and recognizable brand. The LIVESTRONG brand widely resonated with and inspired those whose lives had been touched by cancer and led the foundation to partner with Nike to launch the millions of wristbands that became a universal symbol of the fight against cancer.
The LIVESTRONG logo was designed as a tribal symbol of strength and deep connection for the community of survivors and supporters who wears and owns it. The “C” from cancer is taken and transformed into an “S” tying back to the LIVESTRONG name itself, and becoming a meaningful and personal badge of courage and spirit to fight. In fact, one of the very first appearances of the new logo was as a tattoo for a cancer survivor whose own shared story was part of how the brand came to life.
Work completed at Milkshake
Started in Austin in 2002, the Lonestar Round Up has grown from a humble one-day outdoor car show hosted at House Park football stadium to a sprawling weekend-long festival of vintage hot rods, custom cars and live music at the Travis County Expo Center. It is now an annual springtime pilgrimage to Austin for folks across the country and as far away as Sweden, Japan and Australia. The popularity of the show has led to starting a sister show in Lafayette, Louisiana - The Bayou Round Up which we put on in the fall.
The style and creativity of the community that is connected through the Round Up is infused in all the brand touchpoints, from the website and social media, to print, promo and merchandise (shirts, posters, stickers, patches, etc.) which I design and coordinate production for, in addition to producing the show with my partners and manage registration and communication.
A charity illustration and apparel design project in collaboration with writer and Disney historian Keith Gluck of The Disney Project.
I created illustrations for shirt designs of obscure and sometimes extinct attractions from theme parks, like the Tahitian Terrace, The new Tomorrowland of 1967 “World on the Move”, Journey Into Imagination Pavilion in Epcot and Fowler’s Harbor, a dry-dock port on the Rivers of America.
100% of the proceeds are donated to a non-profit animal rescue and are available at:
Logos are a very important visual symbol that should distill and quickly communicate the essence of your brand. Here are a selection of logos and identity work I have created for clients over the years.
A sampling of various illustrations created for different clients, projects and events.
A selection of websites I have designed and developed on the Squarespace platform with a focus on quality content and simple, clear user experience.