C-Boy's Heart & Soul

C-Boy's Heart & Soul

brand system, environmental design, logo, website design
C-Boy's Heart & Soul

C-Boy's Heart & Soul

C-Boy’s Heart & Soul is a throwback soul and R&B juke joint on South Congress, honoring the memory of Louis Charles "C-Boy" Parks, whose Rome Inn club helped to establish the blues music scene in Austin, regularly hosting nights with acts like Paul Ray’s Cobras, The Fabulous Thunderbirds and Stevie Ray Vaughan.

 Steve Wertheimer, whose Continental Club is the epitome of South Austin cool, built C-Boy’s as a tribute to his mentor. The “heart & soul” name and logo developed for the club not only describes the kind of music playing inside, but of the love

Steve Wertheimer, whose Continental Club is the epitome of South Austin cool, built C-Boy’s as a tribute to his mentor. The “heart & soul” name and logo developed for the club not only describes the kind of music playing inside, but of the love shared by C-Boy for all those he hosted. The vintage vinyl inspired brand developed for C-Boy’s is used in an intentionally low-key fashion on the exterior, the signature red and white candy stripes (a reference to a former look for the Continental Club) were applied to the building’s exterior design through paint and custom awnings.

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 The Cboys.com website gives visitors a visual flavor of the club, background and history of C-Boy and a calendar optimized for desktop and mobile views to see the upcoming live music schedule 7 nights a week.   cboys.com

The Cboys.com website gives visitors a visual flavor of the club, background and history of C-Boy and a calendar optimized for desktop and mobile views to see the upcoming live music schedule 7 nights a week.

cboys.com