The picture-postcard setting of Oasis Texas, 450 feet above Lake Travis makes for a spectacular view everywhere you look at this open-air retail destination that houses many Austin based restaurants and shops.
Inspired by vintage travel design and signage, the Oasis Texas identity reflects the warm, authentic hill country materials used in its LEED certified construction. The complete “shield” mark is used on key focal points like the water tower that rises above the buildings seen throughout the space, and on large walls as you approach the entrance. A smaller secondary mark, the “O” echoes the movement of the water stretching out below, and is used in applications to reinforce the brand throughout the environment.
work completed at milkshake