Rebranding for the award winning podcast “Never Not Funny” starring comedian and TV personality Jimmy Pardo. Jimmy is a podcast pioneer who began the show as one of the earliest podcasts in 2006. To celebrate the milestone of reaching the 1,000th episode and to launch a new era of the show, a refreshed new brand identity was created.
The logo reflects the way the show sounds - voices playing off each other in freewheeling conversations between Jimmy and the rest of the podcast crew with his sometimes famous, always funny friends.
It was designed to stand out and be recognizable among many other podcasts in an ever growing and competitive landscape. It is also optimized to be flexible and legible since it primarily appears onscreen, mostly at small sizes on mobile devices.