The refreshed Virginia Mason brand was created for an innovative health care system serving Seattle, WA and locations across the Puget Sound region.
The logo highlights their unique name in a distinctive, modern, and fresh way. The dynamic, connected nature of the mark speaks to teamwork and collaboration, precision and expertise. The bright color palette and rising shapes bring to mind the natural environment that is so much a part of the community in the Puget Sound region.
In addition to the logo, supporting brand systems were developed using energetic patterns and inviting typography combined with key imagery of real team members produced for a new, shared photo library. Comprehensive brand guides ensure consistency and provide a road map as the refreshed Virginia Mason rolls out across all locations and expressions of the brand from signage and wayfinding to marketing and branded team wearables.
The “Virginia Listens” campaign was a chance for Virginia Mason to connect with their Bainbridge Island community through conversations brought about on custom made “listening trees” found across the island and on “conversation cards” that quickly created a personal, human interaction between patients and caregivers.
work completed at milkshake