Logo and brand system designed for John Hickenlooper’s successful campaign for U.S. Senate in Colorado where he also served as a popular Mayor of Denver and Governor of Colorado as well as a craft brewer and entrepreneur.
The symbol evokes the natural landscape and the iconic flag of Colorado. The bright, optimistic blue and deep purple color palette uniquely position the brand outside of the red white and blue of “politics as usual” that rings true to this unique candidate and gives a distinctive and memorable look to everything in the campaign.