Started in Austin in 2002, the Lonestar Round Up has grown from a humble one-day outdoor car show hosted at House Park football stadium to a big Texas-sized, weekend long festival of vintage hot rods, custom cars and live music at the Travis County Expo Center. It is now an annual road trip pilgrimage to Austin for folks driving here from across the United States and visiting from as far away as Sweden, Germany, Japan, Australia and New Zealand.
The style and creativity of the community that is connected through the Round Up is infused in all the brand touchpoints, from the website and social media, to print, promo and branded show merchandise which I design and coordinate production for, in addition to producing the show with my partners and manage registration and all communication.